Google Phone Project
Google is working on a basic mobile phone to bring online advertising expertise into the handheld market Google is working on a basic mobile phone to extend its dominance in internet advertising to handheld devices, according to analysts.
Richard Windsor, of Nomura, the broker, said that Google representatives had talked about a device at an industry event in Germany. The report followed remarks by a Google executive in Spain, who admitted the company is working on a handset.
"Google has come out of the closet at the CeBIT trade fair admitting that it is working on a mobile phone of its own," Mr Windsor wrote in a research note. "This is not going to be a high-end device but a mass market device aimed at bringing Google to users who don't have a PC."
It is also known that executives from Orange, the mobile operator owned by France Télécom, were recently invited to talks with Google in Silicon Valley.
Sources described the session, which took place around six months ago, as a "brainstorm" and a probe into "early stage concepts".
Industry experts said that a Google move into mobile would most likely centre on some sort of "mvno" (mobile virtual network operator) deal under which the internet search giant would partner up with an existing handset maker and use the network of an existing mobile operator, such as Orange.
Google would provide the operating system and have its brand on the handset. HTC, the Taiwan-based manufacturer, is deemed the most likely handset partner in part because it delivers a "white-label" service under which it will manufacture handsets under any brand name.
A Google spokesman today declined to comment on whether the company is working on its own handset but said that "mobile is an important area for Google". He added that Google remained focused on creating applications for mobile phones and "establishing and growing partnerships with industry leaders".
There have already been a string of reports suggesting that Google is preparing to enter the hardware market.
Via: Google
Richard Windsor, of Nomura, the broker, said that Google representatives had talked about a device at an industry event in Germany. The report followed remarks by a Google executive in Spain, who admitted the company is working on a handset.
"Google has come out of the closet at the CeBIT trade fair admitting that it is working on a mobile phone of its own," Mr Windsor wrote in a research note. "This is not going to be a high-end device but a mass market device aimed at bringing Google to users who don't have a PC."
It is also known that executives from Orange, the mobile operator owned by France Télécom, were recently invited to talks with Google in Silicon Valley.
Sources described the session, which took place around six months ago, as a "brainstorm" and a probe into "early stage concepts".
Industry experts said that a Google move into mobile would most likely centre on some sort of "mvno" (mobile virtual network operator) deal under which the internet search giant would partner up with an existing handset maker and use the network of an existing mobile operator, such as Orange.
Google would provide the operating system and have its brand on the handset. HTC, the Taiwan-based manufacturer, is deemed the most likely handset partner in part because it delivers a "white-label" service under which it will manufacture handsets under any brand name.
A Google spokesman today declined to comment on whether the company is working on its own handset but said that "mobile is an important area for Google". He added that Google remained focused on creating applications for mobile phones and "establishing and growing partnerships with industry leaders".
There have already been a string of reports suggesting that Google is preparing to enter the hardware market.
Via: Google
posted by Anand Kumar Reddy at
12:00 AM
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